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HAT & SOUL

Identity : Art Direction : Icons

Hat & Soul are an ethical milliner who create hats from off-cut fabrics to reduce waste in the textile industry. I designed their branding and marketing images for the early stages of their launch.

The designs took their lead from the hats. Off-cut sections from different images going to make the whole. The graphics focus on giving a bright positive feel to the brand.

This project was completed while working with Spectre.

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craig@craigmcfarlane.co.uk

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Copyright Craig McFarlane 2017

I wouldn't change one stupid decision for another five years of life.