HAT & SOUL
Identity : Art Direction : Icons
Hat & Soul are an ethical milliner who create hats from off-cut fabrics to reduce waste in the textile industry. I designed their branding and marketing images for the early stages of their launch.
The designs took their lead from the hats. Off-cut sections from different images going to make the whole. The graphics focus on giving a bright positive feel to the brand.
This project was completed while working with Spectre.