Logo : Stationery

BioFitness is an elite level personal trainer. Their training enables people at the peak of their fitness to better themselves.

Because of their level of client BioFitness are appealing to people with a certain mindset. The designs were to give the feeling of an elite, aspirational brand.

The inspiration for the logo was a quote from the client. “At this level it’s all about percentages. The small things we do to turn their 2% gains into 4%”.


Copyright Craig McFarlane 2020

I wouldn't change one stupid decision for another five years of life.