deafscotland

Creating a brand that’s committed to communication for all their members 

Project outcomes

We’re creating a brand that delivers information in ways that are accessible for all deafscotland’s members

50% increase in training course attendees on the year before the brand was implemented

20% increase in bulletin readers

35% increase in conference attendance

The conference’s financial deficit was reduced by over 80%

“Working with Craig has brought fresh thinking, new ideas and a coherence to our brand. The designs are more relevant and build the brand identity. Furthermore we have considered our “products”, how we package them and how we price them better. The branding process has helped us appreciate and re-evaluate our value and specialism.”

Janis McDonald
Chief Officer, deafscotland

 

Read more about this project

What I did

Brand visual style
Communication design
Document design
Service design
Research interpretation

What the client said

“The rebranding of deafscotland has been very helpful in conveying change. That change is in image and substance as we widen our impact, focus on our key priorities and theme our workstreams.

Working with Craig has brought fresh thinking, new ideas and a coherence to our publications. The annual report gets very positive comments and our event programmes too. The designs are more relevant and build the brand identity.

Furthermore we have considered our “products”, how we package them and how we price them better. The branding process has helped us appreciate and re-evaluate our value and specialism.”

Janis McDonald
Chief Officer, deafscotland

 

© 2020 Craig McFarlane