Médecins Sans Frontières

Securing the future of MSF’s global innovation fund

Project outcomes

20 application to the fund – as many as all previous calls for applications combined

16 applications from staff in the field

7 applications from National Staff, the first ever NS applicants to the fund

Unique page views for the Sapling Nursery web page increased 21% from the last call for submissions

Non-Europe page views up 35% and direct entrances to the page increasing by 60%

“From the start Craig understood what we were trying to achieve. We worked on our messaging and explored different avenues to get that message out to staff on the ground. Throughout the project he kept in communication so we were always on the same page. It’s one of the great things about working with Craig, he includes you and makes you feel like you’re part of the process.”

Pete Masters
Medical Innovation Advisor, MSF

 

 

Read more about this project

What I did

Communication design
Web page design
User funnel development
Research interpretation
Copywriting

What the client said

“From the start Craig understood what we were trying to achieve. We worked on our messaging and explored different avenues to get that message out to staff on the ground. Throughout the project he kept in communication so we were always on the same page. It’s one of the great things about working with Craig, he includes you and makes you feel like you’re part of the process.”

Pete Masters
Medical Innovation Advisor, MSF 

© 2020 Craig McFarlane