Young Enterprise Scotland

An impact report that filled the
Pathways Programme in record time

Young Enterprise Scotland’s (YES) aim is to inspire young people to learn and succeed through enterprise. I designed an impact report to promote their Pathways Programme and showcase the benefit the programme brings to the lives of the young people who participate

Project outcomes

Pathways was fully booked for 2018 only weeks after the publication of the impact report

The report shows the benefits to the young people who get involved along with quotes from students and parents 

YES staff used the impact report as a tool to pitch the programme to schools so I made it pocket sized to suit how it was used

The report led to YES securing further funding to support young people into enterprise

 

What I did

Impact report design
Copy editing
Photography direction

Credits

Francesco Mariani – Document photography
Taylor Nisbet – Copywriting

What the client said

“They took such a passionate interest in our work, learning about our activities and most importantly our outcomes so that they were able to be innovative, appropriate and impactful with the work that they delivered on time and budget for us.”

Geoff Leask
CEO, Young Enterprise Scotland

 

© 2020 Craig McFarlane