Scottish Engineering

Increasing membership sign ups by redefining a historic brand for a modern audience

Project outcomes

Scottish Engineering have seen an increase in new members sign ups on the year prior to the rebrand

Increased web traffic since the launch of the new site in autumn 2019

The day of the website launch saw the first ever online membership sign ups

Industry networking opportunities and events are being filled in record time through the new website’s events calendar

The management team have taken the research to heart and have increased the number of high-quality training opportunities for member companies

“Working with Craig was a really pleasant experience considering the seriousness with which we all approached this project. He works in a calm, measured manner and his creativity reminded us why we were trusting it to someone who has the necessary talents we do not have.”

Paul Sheerin
Chief Executive, Scottish Engineering

 

 

Read more about this project

What I did

Brand identity
Tone of voice
Document design
Website design
Brand launch event design
Research interpretation
Art direction
Copywriting

Credits

Laura Martin – Design Support
Kev Park
– Web development
Colin Chaloner
 – Animation
Taylor Nisbet 
– Research

What the client said

“Working with Craig was a really pleasant experience considering the seriousness with which we all approached this project. In changing direction and brand identity for an organisation with 155 years of heritage, we wanted to get it right, we wanted it done quickly, and most of all we could not damage Scottish Engineering’s standing or reputation whilst we did it. Craig works in a calm, measured manner and his creativity reminded us why we were trusting it to someone who has the necessary talents we do not have.”

Paul Sheerin
Chief Executive, Scottish Engineering

 

© 2020 Craig McFarlane